The Watch to Watch

When I bought my Tissot T-Touch a couple years back, I thought my inner chrono-geek was sated for a long while.

Various watches have tempted the geek, but I've resisted.

Then I saw this.

O.M.G. Belt-drive watch. Chrono-1337.

It is cool because It was done, ours is not to question why.

BTW, note that Tag Heuer also has a 'flippable' watch with analog on one side, digital on the other. The name? The Monaco 69. Way to go for the risquee branding!

(thanks to BoingBoing for the link).