Don't Mock the Monger

I had lunch a while back with Eric Mattson. Eric writes the very cool Marketing Monger blog. He was based over in Europe for some time, but recently moved back to Seattle. We'd exchanged some email and agreed to meet for lunch.

Along with the blog, Eric also has a podcast called... wait for it... the Marketing Monger Podcast. A while back, he set what I thought seemed an overly agressive goal: Do do a thousand podcasts, all of htem interviews with marketing folks around the industry.

A thousand.

Seemed nuts to me. They take time to put together, and you need to find the people to have the conversations which requires a bunch of legwork, etc.

Anyhow, he recently hit his milestone of 100 podcasts. 10% of goal. And the caliber of people he's landing interviews with is pretty impressive. CEO's of web startups, senior leaders at fortune 500 companies, and everything in between. Pretty impressive.