Google Chrome Speed Tests

There are a couple remarkable things about this bit of marketing.

1) It's Google doing marketing, which I can recall them doing so overtly for other products. Normally it's "offer the feature/product/service, let word of mouth do the rest"

2) It's a *spectacular* way of simultaneously claiming superiority on a feature without having to compare directly to competitors, AND poking fun at how absurd it is to be differentiating on speed of what for most people is 'fast enough'.

3) It's dead awesome.