Book Review: Ten Rules for Strategic Innovators
Ten Rules for Strategic Innovators: From Idea to Execution
Many books have been written about intrapreneurship, the incubating of new businesses or products inside large companies. This is the first I've come across that looks at the causes of success and failure when those incubation projects are brought out of the back room and re-integrated into the larger fabric of the company.
It's at this point that many fail, and they do so for a number of reasons. This book looks at a number of case examples and illustrates what things were done right and wrong, and more importantly why this is the case.
The book hit close to home with me because there are many examples (both good and bad) that resonated with the Larrabee project I came back to Intel to work on. This aside though, I found it relevant to many efforts I've seen at Intel and Microsoft and at other companies through conversations with friends.
If you work at a large company and are interested in the dynamics of trying to bootstrap new products or businesses within those walls, you owe it to yourself to pick up this book.
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