EA needs to fire its Euro marketeers

At least those responsible for the campaign featuring topless models to promote Need for Speed.

They should be fired not because they didn't 'go through the proper approval process', but rather because they are lazy, uncreative, or more likely both.

We. Can. Do. Better.

(BTW, I almost typo'd the name of the game above to 'Need for Seed'. PAGING DR FREUD!)