The way it's meant to be played? In private!

...without Nvidia intruding on my space!

Sorry, I've been a little marketinundated (a poor attempted at another portmanteau) with the "The way it's meant to be played" Nvidia campaign. (TWIMTBP)

I just picked up Lego Star Wars for PC after looking around for a while (Kathy Schoback wasn't kidding about publishers shorting the market!), and I get the TWIMTBP splash screen. The box has a separate TWIMTBP leaflet inserted in the box that tells me that Nvidia powers will help me defeat the dark side. Nvidia, has it occurred to you that I may have reasons to not want to defeat the dark side?

Then my IGDA membership card arrives in the mail... and has a TWIMTBP logo on the back! Argh! Jason, you owe me a beer!