Rein Myopic on Stereoscopic?

Epic's Mark Rein is interviewed on GamesIndustry.biz this morning, and among the juicier quotes they latched onto is this one:

Q: Ubisoft has said that their going to be using 3D - or stereoscopic - technology in games...

Rein: That's dumb.

Q: So there's not going to be an Unreal Engine that supports it then?

Rein: It does already. I have a 3D Monitor sitting in my office and stereoscopic has worked on Unreal for a long time. [snip] So unreal works fine on stereoscopic, it's just that you've got to change out your screens to use it - that's a big accessory.

I really like Mark, but I think he's missed the point on this one. I don't believe that 3D monitors are going to be what the console manufacturers latch onto, if in fact they decide to differentiate via stereoscopic 3D. It'll be via LCD shutter glasses with the TV you've already got.

LCD shutter glasses have the downside that (a) they are glasses, so you have to wear them and look dorky, with which I am well acquainted, and (b) you need a pair for each person in the room.

The upside, however, is that they are cheap (e.g. sub-$100 products exist with 2 pairs of glasses, so within range of a pack-in peripheral with a high-end title if MS or Sony were to do in real volume), you can ship them as a peripheral along with a USB dongle to drive the shutter (or maybe can be done via the existing IR on the 360 or PS3?).

You can drive existing HDTVs at 30hz per left/right field, which works, but will make your retinas bleed. The more interesting way to drive it is at 60hz per field, on 120Hz LCDs. Anyone who's shopped recently for an HDTV knows that 120Hz refresh is one of those differentiator features that is rapidly becoming a checklist item that will exist across all products in the near future.

Another cool think you can do is two-player games where each player has a full-screen view.

As an aside: You could probably do some other cool social/family games where you flash stuff intermittently on the screen in a way that everyone can see it except the person with the glasses on. Kind of like the 'isolation booth' in old game shows.

Anyhow, it means that adding stereo to a console is probably more of a $25-ish peripheral, not a 'buy a new TV' option as Mark interpreted it.

That being said, I'm not bullish on a feature like this being anything other than a science project mid-console-lifecycle (note that some science projects actually do ship). It's more like something they might go big with in the next cycle.

Dialing the poop level to eleven...

...Donald Trump does 'Celebrity Apprentice'.

Saw this on MSN this morning and it caught my eye. I gave up on Trump's show after season two (Branson's show was way better, but out-marketed), but I have to admit I'm tempted to watch this train-wreck-in-the-making.

Gene Simmons is on!

Can I just predict the following exchange:

Trump: "Gene, YOU'RE FIRED!"
Simmons: "Yeah? Well, I'm sleeping with your wife. YOU'RE fired!"

Hath no one an itch to bitch about the pitch?

I have no idea what in-game product placements are going for in triple-A game titles these days. However, the Freakonomics blog points us to this interesting Businessweek post about the cost of product placement in TV shows like Martha, Oprah, etc, that may point to a high point for us to shoot for.

Stewart’s syndicated NBC show, which airs daily at 4 PM, is currently lagging in the ratings and can only charge advertisers about $10,000 for a 30-second spot, as opposed to $18,000 for The View or a staggering $100,000 for Oprah. But if an advertiser spends at least $250,000 total on ads during a season, the money also buys a special “branded segment” on the show, along with mentions in Stewart’s magazine and radio broadcast.

It seems the idea is working: airtime for Martha Stewart Living is sold out through the 2007-08 season. Latecomers or advertisers who don’t want to invest the full $250,000 can also buy a “one-time in-show oral mention with product close-up,” as BusinessWeek calls it, for $100,000, while a two-minute segment that “works in an advertiser’s talking points” starts at $250,000.

A couple things to observe related to gaming:

• The article seems to hint that product placements are being sold in packages along with commercial spots. Most of the game ad stuff I've seen seems to be selling one or the other, not both packaged together (though I'm not sure. I'll have to check what our guys do on MSN Games).
• Not that I've watched a lot of named-for-first-name TV shows, but the product placements are pretty clearly paid-for, and yet the audience doesn't seem to question Martha's cred. Hath no one an itch to bitch about the pitch?

TEEEEEVEEEE!

Souris called it Baywatch + Alias. I'd argue Baywatch + La Femme Nikita.

Either way, the trailer for the upcoming remake of The Bionic Woman has me giddy!

I'll be the first to call it: Lee Majors and Lindsay Wagner cameos!

And can we get some bitchin' 70's track suits in there please?!

Diamond Age being made into mini-series!

BoingBoing points out that Neal Stephenson's Diamond Age is being made into a mini-series.

Insert sexual-arousal metaphor here.

Man do I love that book. I am so very excited.

I really hope they do it justice. A mini-series is the right direction given the amount of content needed to do the story right.

Hopefully, it performs well and will lead to them licensing the rights to The Baroque Cycle, which would then be made into a long-running series of, five fourteen-episode seasons, with each week's episode running for a contiguous eight hours. The whole thing would ship in a "crate set" because a box wouldn't do it. :-)