New infectious Scrabble ads

The new series of Scrabble ads from Mattel are awesome. They are aiming to reinvigorate the brand, and are certainly enough to get a heads up from people that might not otherwise get it.

Ultimately though, it'll take more than ads to get people to play. Interesting variants to the rule might help (speed scrabble, or themed games might make for good party debates "spelunk is NOT a dirty word!")