PAX'09 thoughts

I did a whirlwind trip up to PAX yesterday, leaving at 5:30 for the 3hr drive up to seattle, and arriving home at around 11:30. Six hours in the car wore me out, but well worth it for what I compressed into the remaining time.

I hang my head in shame and say this was my first PAX. When I was living up in Seattle I had schedule conflicts that kept me from attending the past couple of them. Decided I'd make the effort this year and was glad I did.

Some quick thoughts on the event, with a few topics requiring lengthier posts later.

The event itself: Wow. PAX has grown up. I think the E3 Supernova helped them get escape velocity, and now even with E3 making a comeback, PAX remains a big deal. We'll wait to see attendance numbers, but it felt like a 10k+ attendee event.

If you haven't been, I'd describe it as follows: GDC is the nerdy kid you knew in high school. E3 was his Jock older brother who drove a Chevelle and got all the chicks and gave him wedgies. PAX was the middle brother who listened to GWAR, wore combat boots, played D&D and smoked weed while doing it, and who mom and dad didn't really mind skipping out on the family reunion. :-)

There are panels and other sessions at the event but they aren't the point of the event itself, which is really a mix of game/geek culture celebration, fan-fest, and game companies exhibiting their goods to the hardest of hardcore gamer fans. Oh, and there's a pretty big lanfest and some board gaming thrown it for good measure.

Talks: I only attended two talks and a keynote, but I'd say that the fact that these aren't the main focus of the conference, and the quality is indicative of that. Not that the ones I attended were bad, but the quality varied, showing that it was largely up to the individual moderating the panel. (Vs GDC which scrutinizes talks and speakers to quite a degree).

I attended a panel on 'game developer parents' that had a number of industry veterans who are also parents (and two of whom were former co-workers of mine), who were supposed to discuss issues around games and parenting. I'd say it was 10% that, and 90% anecdotes about their kids, which would be ok except that those were half sage advice and half boasting about their offspring. mildly disappointing.

I attended Ron Gilbert's keynote which was humorous and moving, but not mind-blowing or anything (like say, Will Wright's Siggraph keynote)

I attended a legal issues in games panel, with a variety of legal folk around the industry. Was suprised when they asked "how many people here are lawyers or law students?", and had like 40 people raise their hands! This panel was better run (but not excellently run) and covered a number of timely topics, with the panel offering opinions on each. A few of which were:

• The "Edge" trademark hullaballoo: Tom Buscaglia had to tread lightly around this one because of Langdell's IGDA involvement, etc. The short version of the opinion was that trademarks and copyrights have their place and people have a right to defend them. In this case, both parties have behaved very poorly from the outset and dug themselves into a hole.
• The project Entropia Banking license thing (my question to the panel on this one was what their impressions where, and whether they subscribed to the theory that eventually all MMOs are banks, and regulation is inevitable): At least one panelist agreed with the theory, and two expressed sentiment that the Entropia thing in particular was a good thing, shows games offering more, growing up, etc.
• SW Patents: The usual lawyer-speak about "ya better file 'em!", but Tom B had a good answer to an audience question/comment about SW patents being evil, etc. He made the point that (a) the patent portfolio isn't the problem nearly as much as poor scrutiny of claims at the USPTO, and (b) a patent portfolio is something that can serve as collateral to borrow against with banks, and that Harmonix in particular did so against their patent portfolio and used that cash to survive a tight spot before their big hit. i.e. While there are plenty of examples of patent trolls, this is a counter example of patents saving what otherwise would never have become Guitar Hero.
• First amendment/free speech vs regulating violent games, etc. Good precendents set now with universal defeat of these initiatives across more than a dozen states. Sign of games success and also their growth into a major media. "they join the club of art forms across history that have been feared and attacked in similar ways: movies, rock music, etc"

The show floor:

A mix of exhibitors from the major publishers (EA, Ubi, etc) and HW vendors (Sony, MS, Intel, Alienware) but with a disproportionately high number of indie studios meeting their fans and selling merch. (Twisted Pixel, Dofus, The Behemoth, many others).

Trends:

Cosplay: Wow there was a lot of it. Plenty of galleries online.

Indie Games: Lengthier post on this later, but there's both good and bad here. The "indie game" meme has caught up with publishers, and so they are nabbing up titles whereever they can. Good to see guys getting funded, but this results in muscle put behind these titles and ups the pressure for higher polish etc. As an example the quality of some of the showcase titles in the Xbox Indie games (formerly community games) was fantastic, but these are looking like multi-month, multi-person team titles, and it's not clear that these games can generate the numbers on that channel to justify the investment. Not picking on MS, this is a problem across the board about which I'll post a lengthier piece when I get some time.

Some photos in my next post.

GDC 2007: Post-mortem on my sessions

I sat on two panels, and also gave a sponsored session. Here's my thoughts on each and the results thereof.

Console/PC Distribution Gatekeepers

I sat on this panel moderated by Simon Carless. Other panelists included people from Sony,
Manifesto games, and Gametap. There was supposed to be someone from Nintendo but he backed out. The panel got covered here, here, and here, and if interested, you can buy an audio transcript here.

I think I did OK, though I gave pretty middle-of-the-road answers. Panels are more entertaining when provocative, and several people afterward picked up on the fact that I failed to bite on some obvious opportunities to stir things up a bit (e.g. I've griped about GameTap before). This was a case where I felt I was more "the Microsoft guy" on the panel, rather than just "kim pallister", and so had to take the high (less-risky-but-less-entertaining) road. Oh well.

I do think I acheived the goal of letting the indie games track attendees better understand how to get their titles on Xbox Live Arcade and MSN Games, which was the main reason I was there. We had a few hundred people in the room and I was swamped by about 20 people afterward with questions about just that.

I give myself a B+.

Casual Games and Windows Vista: The Real Story on What It Means For Casual Games

This was a sponsored session braindump on Vista, Games explorer, GDF files, etc, etc, from the perspective of casual games. Very much along the lines of what my Q&A with the IGDA Casual Games SIG Quarterly covered.

The session got covered at Josh Bancroft's blog (Intel bloggers? WTF? when did that happen. bully for them).

This type of session is a brain dump and while you can try to convey the information in an engaging manner, it's never quite as fun to give as a more creative presentation (see my post about my MIGS06 presentation for more on this).

While I think I helped some attendees, and had some positive feedback after the talk, I still give myself a B- on this one.

Sharing Control

This panel was moderated by David Edery, a co-worker of mine. However, he wasn't a coworker at the time he set up the panel and invited me. I certainly had less business being on the panel than the others up there (Raph Koster, Ray Muzyka, Matt Brown...), but pinged David about it when he was putting together the panel because at the time we were working on the details around hosting Cranium's Pop5 game - a web-based casual game featuring user-created content.

So, I was about to contribute and I think I got some positive reaction out of the audience and brought a different perspective to the table. I was happy with it overall. I give myself an A-.

The highlight for me was that I used my MIGS05 UGC anecdote, and the guy that gave the Mona Lisa comment at the MIGS session was in the audience for this panel and came up afterward to point out that he was the guy. Cool!

The session got covered here.

My GDC Sessions

For those interested, here are my GDC sessions this year:

Console/PC Distribution Gatekeepers (Kim Pallister, Microsoft; Jason Holtman, Valve; John Hight, Sony; Sandy Resnick, GameTap; Moderator: Simon Carless, IGF)
Monday - 11.15am - 12.10pm
This vital panel talks to the employees who evaluate submissions for some of the major indie game distribution channels on both console and PC, talking about how to pitch your game to get on these services, exactly what the gatekeepers are looking for, approaches to royalties, and much more.

Casual Games and Windows Vista: The Real Story on What It Means For Casual Games
Wednesday 12.00pm - 1:00pm
Vista provides casual gamers with a whole new games experience, enriched by graphics and features that were not possible on previous operating systems. Join Microsoft Casual Games for a deep-dive on how Vista benefits the casual game developer and enhances the casual games experience. This session will cover challenges and opportunities in development and distribution, and what it means for the casual games community.

Sharing Control: Moderator David Edery, Worldwide Games Portfolio Planner, Xbox Live Arcade), Raph Koster (President, Areae, Inc.), Kim Pallister (Microsoft), Ray Muzyka (CEO, BioWare Corp.), Matt Brown (Technical Director/Design Director, Maxis/Electronic Arts) Friday 10:30am - 11:30am
This year's GDC theme is "Take Control", but this next generation of gaming should be equally remarkable for its emphasis on broadband-enabled social systems, multiplayer games, and user-generated content. This panel will grapple with the benefits and challenges of *sharing control* with gamers. Issues include: how can developers involve consumers in the design process, how can user-generated content help and harm a game, what are the best ways to prevent "low quality" UGC from frustrating the community, and how can user-driven marketing be encouraged?

A keen eye might note both me and David are from MS and are on teh same panel. David didn't work at Microsoft when he submitted and organized the panel! Nevertheless, I promise to be a slight pain in his butt during the panel so as to remove any appearance of corporate favoritism :-)

An even keener eye might also note that I was scheduled to host the blogger's get together at GDC. Because of a conflict with the 3rd session above, I've had to hand it off. Darius Kazemi was kind enough to step up and cover that. He da man.

Come by the sessions and say hi!