"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." - Robert A. Heinlein
While their whole hot-chix-on-toilets thing was just wacky and off the mark, I have to admit that I *love* this PS3 ad. I'm not sure it's enough to dig them out of their hole, but it's *so* much cooler than the whole "jump in" set of ads MS did.
Mind you, I think they are definitely following our lead, just doing something edgier.
Posted
1:07 AM
Labels:
Advertising,
PS3,
Sony
3 comments:
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That was a work of art, but how are the going to fit that for 30-second media buys? Or is this entirely online?
That ad is about a year or more old. They released it in small increments that needed pieced together to tell the entire story.
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