Casual Connect 2007: Initial Thoughts

Today was day one of the "Casual Connect" conference. Day 2, officially, I guess, since they held a kind of intro/primer track on Monday.

We also held our Microsoft Casual Games partner day on Monday, an invite-only event for developer partners, and that's one of the reasons I haven't been posting much, as I was working on a bunch of the presentations for that event, including one that I gave. They'll be posted publicly at some point in the near future, and I'll post a link at that time.

The energy at Casual Connect is pretty palpable. Interesting mix of perceptions. Existing player both enjoying the 'vindication' of having been there first, but also seeming a little put off by all these people coming to "our show" (sound familiar, GDC old timers?), and perhaps a little nervous tone to some of their voices about all the big players showing up?

And big players there were. Of course Microsoft is there, but so's Google, and Viacom, and lots of analysts and VCs. Suits! At a casual games conference! Did they not get the memo? :-)

I'm going to have to blog some lengthy posts about impressions of the show and some individual sessions later this week. In the meantime, I'll leave you with two points I think are interesting:

• Among the people at the show, instead of the usual confusion about "what does 'casual' really mean?", there is a lot more agreement, but its falling into several very distinct camps: Casual in the web-or-downloadable-like-you'd-get-from-Popcap sense; Broad-appeal, mostly-retail console titles like Buzz or Big Brain Academy, and the casual-mmo-is-da-bomb-WoW-better-watchout crowd.
• A lot of conversations about all the new casual divisions at big publishers like Ubi, EA, etc. Personally, I htink this is going to be one of the more entertaining spaces to watch. Not because I think the best games will come from there (they might, they might not), but because I think it's going to be *really* interesting to see whether companies used to the process-heavy, gauntlet-running processes used to prudently conceive/greenlight/produce/market/sell $20M games are going to be able to *internally* adapt to the nimble nature of the casual market. I think it's going to be a painful adaptation for many, I beleive.

Another observation: If you hear someone say they beleive the future is in "MySpace + Facebook + MapleStory + YouTube + HabboHotel", you have just heard someone that has no frikkin clue what they are looking for, apart from something that will magically be worth a billion dollars in two years. Just walk away. If they are a VC, feel free to take their money first, by all means :-)

GDC 2007: Event highlights and thoughts on the future

OK, final post on GDC (I think. No promises). Some miscellanous notes on the conference this year, and some thoughts on directions for GDC.

• I was looking at a friend's GDC blog post and realized that - Holy Cow! - I never even set foot on the show floor this year. Was it in the west hall? north hall? I don't even know! I did walk through one of hte smaller booth areas on the way to/from the MS suite, but that's it. First time in the 13 years I've attended (of course, my first year the show floor was about a dozen 8' draped tables and that's it).
• Something weird happened over the past year to where about one third of the time people introduced me to someone they knew by saying "This is Kim, he blogs at...", and the other two thirds of the time was "This is Kim, he works at Microsoft doing...". That totally threw me for a loop. I thought there were only a couple dozen people that read this thing. Anyhow, neat.
• Greg Costikyan's Maverick Award acceptance speech is a thing of beauty.
• Justin's 'Passively Multiplayer Online Game' poster session. Lots of unsolved problems (he griped about how many times he was asked "how can it be monetized?"), but the guy is onto something.
• I attended the Second Life party. OK, the second lifers are as nuts in person as in the metaverse. The piped-in-dj-from-second-life was kinda cool. Being lewdly accosted by a second lifer at the bar was strangely uncool (uh, "I love you" is no way to greet a nice canadian boy like me!). I have a theory that some of the attendees were from of SL's more questionable online 'businesses'. Makes for interesting parties anyway.
• The minna mingle (casual games assoc party) was cool, but the hidden secret was the rockin DJ/guitarist combo (Chris Clouse and DJ Solomon) and ensuing party playing at Slide next door. Way better than any show party :-).
• Espetus is most awesome restaurant every for low-carb folk. "You sit at a table. A river of unending charbroiled meats approaches. You have a green and red wheel, a cocktail, and a fried plantain." Sounds like it should be a snippet from Kingdom of Loathing.

Thoughts on GDC

Overall, Raph sums it up nicely, and I agree with his points.

• The "infusion of E3" that happened came in three forms. (1) E3-esque booths and product exhibits (I have to wonder whether some people really think through WHY they are exhibiting at a show and considering who their audience is). (2) Press looking for hints as to next Xmas' stuff have always been interested in GDC, but perhaps now are thinking this is last chance for a while, and (3) all the E3 business meetings just packed up and moved to GDC. It's this last one that is killing GDC for me. I really want to attend GDC for the sessions and networking. Not to spend more than half the time in a meeting room. Now, granted, that's my job, but a balance needs to be struck, or I need to find somewhere else to get the mind-expanding bit of GDC.
• The size of the conference is making the networking/social bits difficult. Spreading things out to a couple halls doesn't help. GDC Prime doesn't help.
• GDC Prime rubbed me the wrong way for a couple reasons. I heard mixed reviews from the couple attendees I spoke to, but am curious what others thought.

One more thing: I hinted at it in a softball way in the news.com article, still think that GDC is at real risk of super-nova'ing like E3, Comdex, and other shows have. It's getting very expensive to attend, exhibit at, or cover. Segment- or market-specific conferences may be a better spend for many here. The issue isn't whether it's a valuable show. The question is whether it's the BEST use of money given teh choice.

As an example, GDC next year is moving to Feb. Which means there's a very real risk of it overlapping with Casual Connect (FKA Casuality) in Amsterdam. If that's the case, I very likely will NOT attend GDC for the first time in 14 years. Casuality is a better bang-for-the-buck show for me. (Of course MS as a corporation would likely do both, but I'm speaking from my personal POV).

Now, to Jamil, Kathy, and the others at GDC, this will seem like lunacy coming off the heels of the biggest-gdc-ever. Of course, that's the same kind of hubris that the owners of E3 had up until a year ago...

We now return you to regularly scheduled programming

Bonjour Blogosphere,

Apologies for going dark for a while, but I had a bunch of things line up on top of each other that kept me fairly busy.

As stated in the previous post, my son Matthew was born just over a week ago. He's a delightful little fellow who's actually pretty low maintenance; at least when compared to our experience with preemie twins. Alisa's doing most of the work (alas, I am without the means to feed him), but I've been shuttling the twins to school, swimming lessons, etc. Had a nice outing yesterday taking my daughter to Fry's for the first time. "Daddy, I LIKE that big tv!". *sniff* *that's my girl*

However, I've not been exactly idle from work at the same time. I had a bunch of Vista-enhanced casual games being released in time for the Vista launch; a bunch of work in getting some Vista-related developer documentation together, and was helping with a bunch of the aspects of getting our crew ready for the Casual Connect conference (F.K.A 'Casuality') in Amsterdam this coming week, even though I don't get to go this year >:-(

On top of that, I upgraded my home dev machine to Vista RTM, and have the SW set up to join the XNA Creators Club, should I ever get around to dusting off my coding chops.