Book Review: The Coke Machine

The Coke Machine is an interesting history of one of America's most iconic brands and companies. Clearly written with an anti-Coke bias, but even if half of what it accuses is true, then it seriously gives pause. There's an awful lot of smoke for there NOT to be a fire.

The specifics about coke aside, it's an interesting study of how a corporation's immune system kicks into gear to stamp out PR and/or legal problems in the most efficient way possible (which usually isn't actually FIXING the problems they are accused of).

The book covers everything from Coke's coca-leaves-cure all origins to the war against sugar to the murder of unionizing bottling workers. Through them all it shows how Coke simultaneously distances itself from the problem while also doing token moves to deflate the PR problem.

Interesting book, but a little depressing. I'll think twice before drinking their products.

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

Book Review: Metagame

MetaGame is a scifi thriller that takes place in and around MMO-type games. In this vein, it's similar to Snowcrash, Rainbows End, Ready Player One, and many others.

I found it to be a very engaging story, with some provocative bits technology futurism. I give the book a 3/5 or so rating because it was in dire need of editing. There were parts that were too long and should have been left on the chopping block, and there were parts that could have used cleanup, and some poor choice of language that broke suspension of disbelief at times. Less would have definitely been more.

That said, it's FAR better than Ready Player One that so many found so great last year, so I still recommend it.

Among the interesting bits of futurism: Crowd-sourcing as source for the meta-game and for the hive-mind; Post-scarcity life, and various bits of bio-tech and post-human hackery. The author even does a pretty good job of tackling ethics of genetically engineered human-derivative 'products', despite this being well trod ground.

There's a scene where the lead character, D-lite, has a maddeningly frustrating tech support dispute over the terms of his mind-interface chip's EULA in an attempt to access the source code to his own in-game character, that in itself is worth reading the book. It's thought-provoking gold, and just conceivable enough to be scary.

Well worth reading despite it's flaws.

MetaGame