More on the mainstreaming of games
If this isn't a great example of mainstream of games, then I don't know what is.
From the description on youtube:
Blizzard has teamed up with iCoke, Coca-Cola's name-brand presence in China to create a joint World of Warcraft and Coca-Cola televised commercial, featuring Chinese pop sensation SHE...
1 comment:
Its interesting, the commercial seems to imply that the sense of empowerment that World Of Warcraft can provide, particularly coupled with the sugar-high of Coke, will free you from the demands of the moneyed world, while you're paying for the coke and WoW 'scrip.
Can't hurt I guess.
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