Pause 2 Play
I normally don't use my blog to hawk our products or activities, but I thought this one was kind of neat.
The Casual Games group just launched a 'Pause2Play' campaign, doing some mainstream marketing of games as a way to relax, take a break, etc.
(snip)
MSN® Games has teamed up with Dr. Kathleen Hall, a renowned stress expert and authority on work-life balance, to create the Pause to Play initiative. Being launched today in conjunction with Stress Awareness Month, Pause to Play ( http://www.pause2play.com ) is a month-long program to raise awareness about the simple solution of taking periodic mental breaks to achieve a better work-life balance.
(snip)
Press release here.
site here.
Nice to see something positive in the mainstream press to counter all the GTA-3-style hype.
3 comments:
How about "Pause to talk to another human"?
I would also like to mention that a press release and a commercial web site is not mainstream press coverage :-) Too much Koolaid is the culprit, I suspect.
Guess I was speaking out of turn. I've seen some info about what press has picked it up for near future, and it'll get some coverage.
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