Good reading
The March 2005 issue of Creativity magazine has a good article on creative process today and moving forward in the games industry. The interview several people each at Insomniac, Bottle Rocket & Naughty Dog. The nice thing about the article is that it's aimed at the magazine's audience: Creative types in the advertising, TV and Film industries, and so offers questions & commentary from that point of view.
Plus, the ad on page 13 alone justifies the $7 the mag costs.
There's also a nice bit in the mag (which I'm guessing is a recurring feature?) where they go through a series of TV commercials featuring special effects, ask some experts to guess how they accomplished them, and then reveal how they were really done.
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