
"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." - Robert A. Heinlein
Friday, November 30, 2007
The OCD side of me says...

Six Lessons for Change
The difference with Kiva is that its more of a philanthropic effort, with the microloans going to people starting small businesses in poorer regions, in order to become self sufficient. I'm going to be putting some money into Kiva in the near future.
Anyhow, Guy has a list of 'six lesson for change' that Kiva told him, and I'd say that they apply to any corporation - and to any product development and roll-out. The short version is below. For the long version, go to the link above.
- Create Meaningful Partnerships.
- Catalyze and Support Evangelism
- Find a Business Model
- Bank on Unproven People
- Focus on Free Marketing
- Ignore the Naysayers.
Good lessons for those trying to shake up the game industry, I'd say!
Wednesday, November 28, 2007
Kim leaves Microsoft
A couple weeks back, I gave my notice at Microsoft. Given that I was involved in some sensitive, future-looking stuff, they thought it best that I wrap up my activities quickly and take some extra time off. As a result, my departure (which came right before Thanksgiving, and thus everyone was out of office anyway), was unannounced and sudden.
No one should interpret this as it being in any way negative. I was enjoying my role at Microsoft and am still really jazzed about much of what they are doing. Some of the Arcade titles I helped onboard are still in production and I can't wait to see them ship so I can play them. I think Xbox360 and Live are the best game console and service on the planet today. Unlike a lot of people that give me flak about it, I like Vista. I even love my Zune(s) and now that they've added Media Center compat and wireless sync, I think they have some advantages over iPod.
Anyhow.
While I was having a great time there, not one but two opportunities presented themselves to me at the same time. I really wrestled with whether to leave at all and if so for which one. All three companies are going to have dramatic impact on games as we know it - which could I best affect? Which was going to do The Right Thing for the industry and for the medium? Which was the best move (or non-movement) for my family.
In the end, one offer was too good to turn down, and so I seized the opportunity.
I'll post more on the new gig in a day or two. I'm really excited about it. I just wanted to put the word out right now that I'm not at Microsoft any longer.
As usual, I can be found here, at VGVC.NET, or on Facebook or LinkedIn. If you need to know who to contact at Microsoft for stuff related to my previous role, drop me a mail and I'll be happy to hook you up.
Cheers!
The iPhone's killer app
Now, on the other hand, I saw this yesterday.
Full Throttle on the iPhone might be worth suffering with a phone I don't like! :-)
EA needs to fire its Euro marketeers
They should be fired not because they didn't 'go through the proper approval process', but rather because they are lazy, uncreative, or more likely both.
We. Can. Do. Better.
(BTW, I almost typo'd the name of the game above to 'Need for Seed'. PAGING DR FREUD!)
Dialing the poop level to eleven...
Saw this on MSN this morning and it caught my eye. I gave up on Trump's show after season two (Branson's show was way better, but out-marketed), but I have to admit I'm tempted to watch this train-wreck-in-the-making.
Gene Simmons is on!
Can I just predict the following exchange:
Trump: "Gene, YOU'RE FIRED!"
Simmons: "Yeah? Well, I'm sleeping with your wife. YOU'RE fired!"
Saturday, November 24, 2007
Ooma OOBE, and Apple packaging perversion


Anyhow. The box is super thick, with a cover that is five sides of a cube and slides off of another five sided cube to reveal a felt-covered plastic 'holder' for the OOMA, which conceals the AC adapter, cables, etc. There's a also a large glossy manual and quick-start guide.
The thing this made me think of is just how much everyone has been influenced by the Apple out-of-box experience ('OOBE'). I've heard (sorry, have never purchased an Apple product), the Apple OOBE described in near-fetishist, near-religious, fashion by those that have bought their products. It's clear that others are aspiring to capture the same type of feeling.
Ooma's not the only culprit. I've purchased a couple Zune's and they are definitely mimicking the same thing. Xbox360 as well to a lesser degree.
It does make me wonder about a couple things:
- How soon before this backfires with the environmental movement? Others have learned a lesson here (Barbie was an example featured in Fast Company recently).
- What's the cost of the packaging, and could the savings be passed on to the consumer?
- Again, borrowing from teh Barbie example, could the packaging be practical? Why not sell Zune's or Ipod's packaged in a leather or rubber protective case - an accessory people often buy anyway?
Food for thought.
As for the actual device - I'll let you know how it goes after I actually plug it in. :-)
For those that are curious, here's a shot of the ports on the back.
Friday, November 23, 2007
Space Giraffe Author Having a Cow
I have mixed feelings about this.
One the one hand, yes, its disappointing that gamers don't "vote with their money" and reward indie development and original content. I too find it frustrating that Pac man or Frogger outperform some original fare.
On the other hand, its their right. Its also just the reality of how things are, so get over it. Same thing exists with movies, music and books.
I think he'd do well to also point a finger or two at himself. The game is good, but it's hard, it's far from accessible, and the point it tries to make isn't immediately apparent (if your game takes someone as bright as Jon to explain it, then you have a problem).
To borrow Jon's comparison, if you write Ulysses, don't be disappointed if it doesn't sell like Harry Potter.
One other thing that is an important point to note in today's try-n-buy world: People will try the game. So Jeff (or others for that matter) can blame Frogger or other games all they want, but at the end of the day, if you build a game that really is all that, then people will try it, and hopefully buy it. If the trial doesn't hook them, then that's not Frogger's fault, is it?
They don't call it 'priming the pump' for nothin'
He still maintains, though, that the subsidies are not maintainable in the long term.
I think he's missing the point. The point was to prime the pump and jump start an industry hot-bed. They've absolutely done so. Now that they have, if the subsidies were to go away, it's not like Ubi and the others would just pack up and leave, would they? There's a local dev community, an infrastructure of schools producing new talent, etc.
I don't think they were ever meant to be sustainable.
There's an argument that they are sustainable (if the delta in growth, new jobs, the taxes those people pay, etc, are enough to fund the subsidies), but that's beside the point.
Monday, November 19, 2007
Sweet MAME table idea
Hmm... I've been looking for a reason to buy that router attachment for my table saw...On EA's numbers...
It's certainly good information to hear for Microsoft, but it still leaves questions unanswered for me. I'd be very curious to know what the same set of numbers looks like in terms of margin per platform. My guess would be that the DS would one of the top slots on the list. Also, I'm curious if this is indicative of a long-term trend, or if it was offset this particular quarter by any big software releases.
Sunday, November 18, 2007
Peeking-inside blogs
Today I came across another similar blog, Sasha Cagen's To-do list blog, which as you can guess, does the same thing, but for to-do lists. Seems to give a similar but slightly higher-level view into people's lives.
Like PostSecret, she's done a book. It seems to be getting better pick-up, perhaps because the lists are not quite as dark as some of the PostSecret ones. Perhaps her publisher is putting more effort into it? See the trailer below as an example:
I do wonder if there's a similar coffee table book to be made with a game angle to it. Designers' notes? Funny things found in code comments? Hmm...
Thursday, November 15, 2007
Gaming and Worst Consumer Trends
DRM, Fanboys, Region Encoding among PC World's "10 Worst Consumer Tech Trends".
Of the 10 sins cited, the games industry hits on the majority of them. Some of course, are an artifact of business and of other industries as well (e.g. licensing fees around GH tracks). However, a couple of them really resonated.
#7 Region coding: I know there are business reasons for it, and that there are sometimes technical reasons for it. That doesn't change the fact that it's a kick in the teeth to the consumer who just wants to play the game you didn't release in her region.
#1: DRM: Amen. I *really* don't know the solution here, but man, we need to figure it out. One look at the writeups for the PC version of Bioshock vs the Xbox360 version, and you know we have a problem.
Quote of the week
"We used to fool ourselves,' he said. "We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won."
He things mobile operators should take heed:
"The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic," he said. "People want a more interesting form of mobile music content. They want it to be easy to buy with a single click - yes, a single click, not a dozen. And they want access to it, quickly and easily, wherever they are. 24/7. Any player in the mobile value chain who thinks they can provide less than a great experience for consumers and remain competitive is fooling themselves."
Should the game industry also be paying attention? I think so.
Stolar stellar? Sorry seller!
Man, I hope he provides some value behind the scenes, because from how this interview reads, it only backs up what I thought after seeing his session at Casual Connect.
Google, you don't need rock-star names for spokespeople. You are supposed to be rock stars! Please dig a smart guy out of the back somewhere and have him be spokesperson.
Wednesday, November 14, 2007
Tuesday, November 13, 2007
Rockin' Robin

...tweet, tweet.
Robin's got a rockin' review of EA's Rock Band with a bunch of shots of the character creation system. I hadn't heard much about that side of teh game, with most of the early write-ups focusing on either the song list, the peripheral pedantry, or the competition with Rock Band.
She really does make it sound fantastic. Now that I'm hitting my ceiling on GH-III (I aspire to 5-star medium, but alas, that's my limit), this may have to be the next purchase.
Sunday, November 11, 2007
Lessig's TED Talk
World of Datecraft: For when 'soloing molten core' has become a euphemism
Surreal PS3 Euro Ad
Mind you, I think they are definitely following our lead, just doing something edgier.
Saturday, November 10, 2007
Dvorak comic zine

(via BoingBoing)
Friday, November 9, 2007
On Pakistan and Gaming
"Dictators ride to and fro upon tigers that they dare not dismount. And the tigers are getting hungry."
And while I think of it, there are plenty of companies in the game industry that would do well to take that quote to heart as well. I leave it to the reader to apply that to whomever they please.
Wednesday, November 7, 2007
Quote of the week
Writer's strike: "Insanity." "There's all of this rhetoric by the media companies about this 'great new digital business', which is a small, growing business that will one day be dominant (but it isn't, yet there's no money there yet." Because all of the entertainment folks are talking up digital, the writers assume there's a lot of money there. Take Prom Queen: "We made history, but we didn't make money. ... I'm doing it because I think it's fun; I think it's the future. ... For a writer to give up today's money for a piece in three years is stupid." The studios can't give in because there's nothing to give. "The studios deserve what they're getting, because they've been announcing how great it is." But it's only great in theory. "They made deals with Steve Jobs, who takes them to the cleaners. Who's making money? Apple." Entertainment executives can't admit that they're not making money. Writers should be striking in Cupertino. (Hard not to see this as a slam on Disney successor Bob Iger, who cut the first video deal with iTunes.)
(tip o the hat to paidcontent.org, commentary is theirs, but I agree with it!)
Evolution of MSN Games
Reading into Radiohead's Results
The results are astonishing. An estimated 1.2M copies of the album were downloaded, with 38% of downloaders chosing to pay, and of those, the average was $6 per copy paid (Americans paid a more generous average of $8).
Back of the envelope math says 1.2M * 38% *$6 = a little under $3M. I have no idea of the distribution arrangement, but lets say they give up 10 points for billing, bandwidth, etc, andanother 10 points to someone to manage all this for them. That still leaves $2.5M.
Now the article linked to above comments about the number of copies circulating via bit torrent, etc, but that's beside the point, isn't it? That'd be happening if they were on iTunes. The real question is how many copies they'd have to sell on $10 - $15 plastic where they are making, say, 10 points. (I have no idea what rev shares are in the music biz, so I'm really blowing smoke here). At that point, they'd have to move 2M copies in order to reach the same level.
That's totally doable, but not *certain*. Their first four albums went platinum in both UK and US, so at least 2M units per album, but their last couple albums were between 500k and 1.5M-ish each.
So in this case, they (a) hit at least the minimum threshold they'd have done via the traditional channels, (b) now have a direct relationship with their customers, and (c) created a marketing vehicle for the album and the band that money couldn't have bought.
Sounds like a win to me!
Monday, November 5, 2007
Not boob.
My friend Rob Gruhl had this awesome photo of his newborn Keston. It made number one pic on flickr (as it should have!)
BTW, The blog post title is his title for the photo. His words, not mine!
Sunday, November 4, 2007
Mini-review: Guitar Hero 3 (360)
Good:
- Better track selection than the first, my guess is because of the increased attention and budget, plus the 'arms race' (perhaps neck-and-neck race would be a better metaphor) with Rock band.
- The highlighting/hinting of notes that can be hammer-ons or pull-offs is a nice bit of polish and for me anyway, really useful.
- The cutscenes are appropriately tongue-in-cheek.
- I like the wireless guitar. Some have reported problems with it, but I haven't seen any.
Bad:
- I *hate* the boss battles. I think they ruin the illusion of Guitar-god-fantasy, and in career mode they are so infrequent that it's difficult to ramp the difficulty in a meaningful way. As a result, the powerups seem random, and strategy is non-obvious.
- The go-go girls are unneeded and make what was previously a broaden-the-audience title and make it less so. I blogged about this before.
That's it. If you liked GH2, you'll like GH3 is I guess the super-short review :-)
Saturday, November 3, 2007
Speaking of objects of desire...
It was Sony's 'Rolly', a little music-driven robot bluetooth connected MP3 player thingy that... well hell, I have no idea what it does. I just know it was the coolest thing I'd seen since Aibo.
I want one to keep my Roomba company! Perhaps as a cheerleader!
Pac Gentleman

Thursday, November 1, 2007
The truth will set itself free
It seems that Rockstar, in releasing Manhunt 2, left some names off the credits.
Partway through development (from what we gather - 80% of the way through, the whole project was moved from Rockstar Vienna to Rockstar London. When the game was released, none of the names of the 55 people from RV that worked on the project were listed on the credits.
Like the game didn't have enough controversy already!
So, over on Intelligent Artifice, Jurie was miffed and posted their names for the Internetz to know all about it.
Way to go Jurie!
link.

